PR Contact
Tia Krultz (tkrultz@ckpr.biz)
Phone: 312.616.2589
07.28.2008
New Innerspring Mattress is Designed to Eliminate Tossing and Turning Caused by Uncomfortable Pressure Points
TRINITY, NC (July 28, 2008) – Sealy (NYSE: ZZ) has introduced a new Sealy Posturepedic® Innerspring mattress. Designed to eliminate tossing and turning caused by uncomfortable pressure points, the new Sealy Posturepedic Innerspring helps time-crunched consumers maximize every minute of sleep they can get.
“Americans are leading busier lives than ever before,” said Larry Rogers, CEO and president for Sealy. “Research tells us we are not getting enough sleep – in fact, instead of eight we’re getting little more than six hours a night. Sealy has created a cutting-edge sleep system that helps you make the most of every moment of sleep you do get. Our new Posturepedic integrates orthopedic research with the latest technology to help you get a better six.”
The innovative Sealy Posturepedic innerspring line provides a unique combination of push-back support and maximum pressure relief, offering a significant reduction in pressure points leading to a more restful and restorative sleep. It is designed to help distribute weight away from the heavier parts of the body, relieving pressure from where it is concentrated. These new design elements enhance support in the shoulders, lumbar region and the back of the legs, helping maintain proper spinal alignment, blood flow and circulation for a restful and restorative sleep.
“Studies show tossing and turning is one of the biggest obstacles to a good night’s sleep,” said Mark Delahanty, vice president Sealy marketing. “However, consumers frequently misattribute the cause, not understanding the problem is often with pressure points created by their mattress. This insight was the inspiration for the new Posturepedic innerspring line. Excessive pressure from a sleep surface creates discomfort that automatically triggers the body to move and these movements disrupt sleep.”
Posturepedic Innerspring Announcement
The new Sealy Posturepedic innerspring was designed in conjunction with the Orthopedic Advisory Board (OAB), comprised of top orthopedic surgeons, researchers and clinicians from leading universities and medical centers. With the goal to design mattresses that help the world sleep better, Sealy and the OAB continue to conduct research to better understand the impact of sleep quality and its effect on health and wellness.
The Sealy Posturepedic Innerspring mattresses are available nationally. The mattresses come in three series - Preferred, Reserve and Signature – and range from $599 to more than $1,000, retail price in queen set.
About Sealy Corporation
Sealy is the largest bedding manufacturer in the world with sales of $1.7 billion in 2007. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Stearns & Foster®, and Bassett® brands. Sealy operates 26 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to 2,900 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information about Sealy's products, please visit www.sealy.com.
About Orthopedic Advisory Board
In 2006, Sealy created the Orthopedic Advisory Board (OAB) comprised of top orthopedic surgeons, researchers and clinicians from leading medical centers and universities. Sealy’s flagship Posturepedic brand has long been associated with orthopedic health. The first Posturepedic, introduced in the 1950s, was developed in conjunction with Dr. Robert G. Addison and other orthopedic surgeons. Today, Sealy consults with the OAB to better understand the nature of sleep and design products that meet the evolving needs of consumers. The OAB contributes to product design, advanced methodologies, tools and studies that take Sealy products to the next level of performance.
Forward-looking Statement
This release may contain various forward-looking statements and information that are based on Sealy's beliefs, as well as assumptions made by and information currently available to Sealy. When used in this or other releases or communications to the public, words such as “anticipate,” “project,” “expect,” “plan,” “goal,” “forecast,” “intend,” “could,” “believe,” “may,” and similar expressions and statements regarding the plans and objectives of Sealy for future operations are intended to identify forward-looking statements. Although Sealy believes that such expectations reflected in such forward-looking statements are reasonable, Sealy cannot give assurances that such expectations will prove to be correct. Sealy has no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
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